We believe animals are for sharing love and cuddles and not for testing nasty chemicals over their cute little bodies. We do not use the services of any other research establishment to conduct animal testing on our behalf, either of a product or any product ingredient. Because we are animal lovers we can proudly say that all our products are cruelty-free.
We only use natural ingredients which are nurturing and anti-ageing. Our products are Allergy tested (only on humans), Hypo – allergenic (literally means “less allergenic”), Non-Comedogenic (not causing pore-clogging or acne production), Fragrance free and Paraben free*.
*except HD Lip Liners
We pride ourselves in using only the very highest standards of pigments and ingredients. Our products are highly pigmented. Products that are high in pigment are developed for professional use; they contain more colour and coverage than other products. High pigment means you need less product to achieve full coverage, more product versatility and long-lasting staying power.