Cruelty-free Cosmetics

Cruelty-free, ethical cosmetics should be the norm - right? Because we value the lives of all inhabitants on our planet, all our products are cruelty-free and entirely natural. Shop our ethical range.


Get your lips in HD. A wide range of shades available for everyday use and special occasions. Choose from cream or matte finish.

Lip Finish

Longwear lip-hybrid HD formulas with high impact pigments. Offers more coverage and shine than lip gloss. Choose from satin or matte finish.

Lip Liner

Designed to perfectly match you preferred lipstick or lip finish shade. Our soft and creamy formula is hypo-allergenic and suitable for sensitive lips.

Lip Kits

Want the whole package? Achieve that flawless finish with our lip kits that combine your choice of lipstick and lip liner.

We Have High Standards

What’s the point of cosmetics that do more harm to your skin than good? Our ingredient feelosophy is this: high impact cosmetics without the hidden nasties.

We use only beneficial ingredients, packed full of antioxidants and properties to soothe and heal the skin. Our pigment formulas feature only pure minerals and we use natural fragrance extracts to scent our cosmetic range. Want to know more? Our ingredients glossary goes into more detail.

Personalised Gifts

Take the hard work out of selecting the perfect gift by presenting your loved ones with personalised cosmetics. Rename a lip shade or personalise the package - you’re only limited by your imagination! Ideal for bridal showers, birthdays, to say thanks or just because.

Beauty Tips & Tricks

Want beautiful and radiant skin? Battling to get that perfect finish? The struggle is real. Never leave the house looking less than flawless again with our beauty tips & tricks. We give you the best in natural beauty all in the one easy to access place.

Get Inspired with Fresh Looks

Want to know what all the beauty enthusiasts are doing these days? Follow us on Insta for the latest in fresh looks and beauty trends.